Nick FerreiraArt Direction & Design (& Art)
nick@nickferreira.biz

Alex Chitty Website


Client/Employer
Alex Chitty
 Year
2023Esc or click to close



Overview

I  worked with Chicago-based artist Alex Chitty on a redesign of her portfolio. This wasn’t a typical artist portfolio though—Alex has been active as a professional artist since 2013. 

She had hundreds of pieces to present, all falling into loose categories. Alex and I both have an interest in artists’ books and we kept coming back to the idea of the book being a piece in and of itself. We kept that concept and the idea of a hyperlinked catalog raisonne as the guiding light for the project.

The result was a sprawling documentation of over a decade of artistic production with multiple points of entry for navigating and exploring.






Categories

 Alex wanted to categorize her work using broad terms.

We gave each category a visual representation using unicode icons. ⦶ Wall, ⊗ Floor, ⦼ Surface, ⊛ Site





Descriptive catalog vs. Visual Catalog

Alex and I are both fans of the internet before platforms, when you could potentially get lost on a website and you might come across something completely out of left field.

I took that direction to offer a visual index of her work, in addition to the catalog like entry on the viewers are presented with.

Descriptive catalog
Visual catalog





Related works

To help with the early internet feel, we added a “related” section in each catalog entry. The related section gives viewers a look into Alex’s thinking, and an experience that feels rooted in that early internet experience just as much as it does paging through a physical catalog.
☮Last update: February 13, 2026