2023 President’s Innovation Challenge (PIC), Pre-Event Campaign

CREDITS
Adrian Gil, Creative Director
Adam Spitalny, Design Lead
Lindsay Tucker, Senior Writer

YEAR2023

The President’s Innovation Challenge is a sprawling event for the Harvard Innovation Labs; it begins in October with an application process and ends in May with semi-finalists facing off for a chance at a slice of $515,000.

For the 2023 competition, we launched a pre-event campaign that spanned a narrative arc built on 3 concepts. We used typography, color, and movement to visually cue the different arcs.

ACT I
Imaginations Run Free: application process

ACT II
Zero Ideas Wasted: semi-finalist selection

ACT III
A Sprint and a Marathon: finalist selection