Nick Ferreira — Designer nick@nickferreira.biz
MORNINGSTAR

Modular Email System



WHAT I DIDDesign
Art direction
Systems design

YEAR 2025

CREDITS Vanessa Reu, Design Director
Carl Baar, Designer
Colleen Lenahan, Marketing Operations partner
KEY TAKEAWAYS
  • Redesigned Morningstar’s marketing email system to align with current design direction
  • Built  template library for popular email types
  • Created modular content blocks for flexibility
Morningstar’s B2B email system hadn’t been updated in years causing its look and feel to be woefully out of sync with the B2B website, the final destination for much of the marketing email traffic.

Design partnered with marketing to identify popular email types and from there I led the creation of a system that offered templates for the company’s most popular email types, but was flexible enough to allow for marketers to let their imaginations run (sort of) wild.




Webinars





Newsletter as content blocks





Content download





The content blocks