Morningstar Social Ad System

Client/Employer
Morningstar

Year
2025–Present

Credits
Sean Leary, Carl Baar, Ryan Van Glist, Vanessa Reu, Katy Cesarotti

Overview

Anyone who has worked on corporate social media knows the importance of standardized socia media cards. Morningstar’s central marketing design team had rough guidelines, but nothing was documented or built in a Figma library. To top it off, Morningstar’s design teams are decentralized causing more instances of inconsistency across business units.

A working group from central marketing’s design team set out to standardize and document elements like:

Margins
Logo size and placement
Typography
Spacing

Upon the release of the first set built specifically for LinkedIn, the org has seen widespread adoption across design teams, causing a downstream effect that makes every BU look tighter and trustworthy.

This library’s documentation lives on the Morningstar Design website and is now live in the organization’s Figma libraries.

Card Types

Stat card

Quote card

Narrative card

List card

Graph card with narrative

Graph card

Event/webinar invite card

Data table card

Cover cards with narrative

Cover card

Cards in Use

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Last update: February 13, 2026