Nick FerreiraDesigner based in MichianaWork Archive

2022 President's Innovation Challenge (PIC)

Adrian Gil, Creative Director
Adam Spitalny, Design Lead
Chris San Agustin, Animator/Motion Graphics

Harvard Innovation Labs’ President’s Innovation Challenge (PIC) is venture competition for Harvard students and select Harvard alumni. This event is a touchstone event for the Harvard Innovation Labs and its members, offering an opportunity for a slice of $515,000 in funding for their start-up.

This project is full-fledged event design and direction for both streaming and in-person attendance. There’s a pre-event campaign comprised of various digital assets (digital displays, email, social) and event design for the run of the show: transition animations, title cards, winning moments,  and probably some other pieces to the complicated, but very fun to design, puzzle.

The PIC is built on a three-act narrative that guides staff and members throughout the application, selection, and winning process.

You can see the full 2022 PIC microsite here.

Pre event email header

Pre-event opening loop

The event is broken into tracks based on industry and also divided between current Harvard students and Harvard alumni. Each track has a color and icon treatment to visually cue the difference.

Post-event email header. This linked to the microsite (see below), with more information about the PIC, including all winners.

I’m a designer with a background in photography, publishing, and librarianship.  

Most recently, I was an in-house Designer at Harvard Innovation Labs. Freelance clients include Hindman Auctions (Freeman’s | Hindman), Pillar VC, First to Knock,  Jay Youngdahl, and more.

Before my career in design I was an academic librarian at the School of the Art Institute of Chicago.

In my spare time I maintain a personal art practice that is based in photography. Since 2017, I have published and edited Challenger, a BMX magazine that takes multiple forms. Its current form is a monthly subscriber only newsletter.


Challenger BMX Magazine