2022 President’s Innovation Challenge

WHAT I DID
Art direction
Design

YEAR2022

CREDITSAdrian Gil, Creative Director
Adam Spitalny, Design Lead
Elaine Johanson, Senior Writer
Chris San Agustin, Animation/Motion Graphics

KEY TAKEAWAYS

Shaped visual direction for Harvard Innovation Labs' President's Innovation Challenge, collaborating with a creative director and lead designer
Contributed to a pre-event campaign across digital displays, email, and social to build anticipation for the $515K venture competition
Helped design the on-stage visual system — transition animations, title cards, and winning-moment graphics — carried consistently throughout the live event

I played a key role in shaping the visual direction for Harvard Innovation Labs’ President’s Innovation Challenge, working alongside a creative director and lead designer to bring the in-person experience to life—from the room itself to the moments on stage. The work spanned a pre-event campaign—digital displays, email, and social—that built anticipation ahead of the $515K venture competition.

The pre-event campaign was capped off with the live show design that involved transition animations, title cards, and winning-moment graphics. The pre-event campaign and the live show carried a consistent visual language throughout, with a parallel stream for remote viewers.

3 Act Color System

Base system of textural graphics

3 Acts Copy/Design

Main event promotion

Semi-finalists social media cards

Live event winning moments, presenters, and semi-finalist cards